IMPERIAL COLLEGE BUSINESS SCHOOL
Bringing the Imperial MBA to Students Around the World
The Challenge
Preserving the quality, engagement and prestige of an Imperial MBA without relying on a physical classroom.
For one of the world's leading business schools, simply putting course materials online was never going to deliver an Imperial MBA.
The challenge was to recreate the quality, interaction and sense of community of an Imperial MBA for students studying across different countries and time zones. Existing virtual learning environments couldn't deliver the level of engagement, flexibility and connected experience Imperial envisioned.
The goal wasn't to build an online learning platform. It was to prove that world-class business education didn't have to happen in one building.
Our Approach
Designing the student experience before designing the technology.
Rather than trying to replicate the classroom online, Psycle worked alongside Imperial's educational technology team to rethink how students could learn, collaborate and engage from anywhere in the world.
Every decision was shaped by how students would learn, collaborate and interact throughout the MBA, with technology designed to support those educational goals rather than dictate them.
The Solution
Building a connected digital campus.
Psycle designed and developed The Hub, the digital home of Imperial's Global MBA.
Bringing together teaching, collaboration, assessment, communication and student administration within a single connected platform, it enabled students and faculty to manage every aspect of the programme through one intuitive experience.
Built specifically around Imperial's teaching model, The Hub integrated academic, administrative and collaborative activities into a seamless digital campus.
Technology included
The result was a connected digital campus that enabled Imperial to deliver a world-class MBA experience beyond the boundaries of a physical classroom.
The Outcome
Extending the Reach of World-Class Business Education
Enabled students around the world to experience an Imperial MBA.
Delivered an online learning experience that reflected the quality, collaboration and engagement of studying on campus.
Continued evolving alongside the Business School, remaining in active service for over a decade.
KEY RESULTS
- Supported Imperial's Global MBA programme
- Connected students across multiple countries and time zones
- Remained in active service until 2023
- Continued evolving for over ten years
Case Studies
